The presence of cherry is now inherent in the Venetian countryside. This large tree was isolated in the fields or associated with the vineyards, serving as an end post or to mark a boundary. It is the star of a hilly and particularly pleasant landscape, enhanced by its early white flowering, then by its light foliage and finally by the fruit, which generate the general anticipation. Modern cultivation requires intensive installations, but that does not compromise the views.

In the Berici Hills, cherry occupies a geographical niche in the south-eastern zone: here, at the foot of the limestone cliffs of the Riviera, the terrain is characterized by frequent rocky outcrops and a limited soil layer; there is conspicuous sloping and therefore intense exposure, which favours the earliness of the fruit. The cultivation, practised in the narrow strip connecting the plane and the slopes of Mount Castellaro, has a remarkable tradition and features a specific variety called Mora di Castegnero.

The "Festa dea Siaresa" is a festival held at the turn of May and June: in addition to stalls offering direct sale, the event will include an exhibition contest and a rich program of entertainment; the enogastronomic outline with DOC wines of the Berici and strictly compliant local dishes is typical for the area of Vicenza.